Uwin Iwin Incentives | Automotive
17008
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Automotive

Japanese Automotive Manufacturer

Date
Category
Manufacturer
Tags
automotive
About This Project

No of participants: 350

Date: October 2012 – ongoing

Incentive type: Channel: Dealership sales executives and managers

Description: Specific model within the product family needed to have additional sales spike
over November – January to boost sales

Objective: Dealership sales staff required to increase test drives and push sales

Solution: An online claiming system for test drives and sales – verified against client data.
Points awarded every two weeks and redeemed against an online catalogue. Heavy sprint
activities implemented monthly or quarterly

Results: Programme extended from three month period due to 20% increase in sales
over the period – and still running

 

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