Uwin Iwin Incentives | Handset Manufacturer
16762
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Handset Manufacturer

Global Mobile Handset Manufacturer

Date
Category
Manufacturer
About This Project

No of participants:  2000

Date: October 2011 – July 2012

Incentive type: Channel: Cell phone sales staff and managers

Description:  Market share was low and product knowledge and advocacy required
to drive sales in stores

Objective: To increase product knowledge, device sales, improve brand loyalty and
reward for correct sales behaviour – sales staff and managers

Solution: Series of small, targeted sprints to drive particular device sales

Results: Increase in sales month on month on targeted handsets

 

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