Uwin Iwin Incentives | Tyre Manufacturer
16760
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Tyre Manufacturer

French Tyre Company

Date
Category
Manufacturer
About This Project

No of participants:  550

Date: 2009 – 2014

Incentive type: Marketing fund allocation

Description: Dealerships can spend their marketing funds on branded items to give
to valued customers

Objective: To provide additional collateral for specific channel to provide branded
merchandise to customers, entrenching the brand

Solution: Bespoke catalogue on a uniquely functioning website, offering points earning,
tracking and spending, as well as stock management system and reporting MIS

Results: The programme has run successfully by Dealers being able to influence sales in
that they can offer high quality branded items to potential customers to attract them to the
deal
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