No of participants: 540
Date: 2002 - December 2013
Incentive type: Channel: Dealership Finance & Insurance staff, sales executives,
managers & Dealer Principals
Description: An incentive aimed at Finance and Insurance Managers within authorized
Objective: To reward and recognise loyal supporters of the brand and drive throughput
to client vehicle and financial services products
Solution: Online portal where points are calculated from raw data and awarded according to
interest rate financed. Tiers implemented based on variety of measures and improved results.
Full reward catalogue and gift card available.
Results: One of the longest running programmes in the country, over 14 years. The
programme was one of the most entrenched in the industry, and participants tell stories
of furnishing their homes and having holidays courtesy of the programme. The end of the
programme saw a backlash in the industry and a drop in market share. The client is
looking at reinstating a gift card programme during 2014