fbpx

Home >> Clients >> Financial Services Division BMW

Financial Services Division of a Leading German Automotive Manufacturer

CATEGORY:

Financial

PERIOD:

2009 – Ongoing

INCENTIVE TYPE:

Channel: Dealership Finance & Insurance staff, sales executives, managers & Dealer Principals

NO OF PARTICIPANTS:

950

Description:

An incentive aimed at Finance and Insurance Managers within authorized Dealerships

Objective:

To reward and recognise loyal supporters of the brand and drive throughput to client vehicle and financial services products.

Solution:

An online portal where points are calculated from raw data and awarded according to interest rate financed. Tiers were implemented based on a variety of measures and improved results. Full reward catalogue and reloadable gift card available, as well as personal shopper service for top Tier participants.

Results:

One of the longest-running programmes in the country, over 16 years – 88% of participants active and earning points. To date, there is an average increase of financial sales YOY figure of 20 34% (2010 vs. 201 1), with participants reporting that the incentive program is a definitive motivator in using the brand’s financial services as opposed to any other that is on offer currently.