Financial Services Division of a Leading German Automotive Manufacturer
2009 – Ongoing
Channel: Dealership Finance & Insurance staff, sales executives, managers & Dealer Principals
NO OF PARTICIPANTS:
An incentive aimed at Finance and Insurance Managers within authorized Dealerships
To reward and recognise loyal supporters of the brand and drive throughput to client vehicle and financial services products.
An online portal where points are calculated from raw data and awarded according to interest rate financed. Tiers were implemented based on a variety of measures and improved results. Full reward catalogue and reloadable gift card available, as well as personal shopper service for top Tier participants.
One of the longest-running programmes in the country, over 16 years – 88% of participants active and earning points. To date, there is an average increase of financial sales YOY figure of 20 34% (2010 vs. 201 1), with participants reporting that the incentive program is a definitive motivator in using the brand’s financial services as opposed to any other that is on offer currently.