French Tyre Company
Marketing fund allocation
NO OF PARTICIPANTS:
Dealerships can spend their marketing funds on branded items to give to valued customers
To provide additional collateral for a specific channel to provide branded merchandise to customers, entrenching the brand.
Bespoke catalogue on a uniquely functioning website, offering points earning, tracking and spending, as well as a stock management system and reporting MIS.
The programme has run successfully by Dealers being able to influence sales in that they can offer high quality branded items to potential customers to attract them to the deal.