French Tyre Company
CATEGORY:
Manufacturer
PERIOD:
5 Years
INCENTIVE TYPE:
Marketing fund allocation
NO OF PARTICIPANTS:
550
Description:
Dealerships can spend their marketing funds on branded items to give to valued customers
Objective:
To provide additional collateral for a specific channel to provide branded merchandise to customers, entrenching the brand.
Solution:
Bespoke catalogue on a uniquely functioning website, offering points earning, tracking and spending, as well as a stock management system and reporting MIS.
Results:
The programme has run successfully by Dealers being able to influence sales in that they can offer high quality branded items to potential customers to attract them to the deal.
