Global Mobile Handset Manufacturer
CATEGORY:
Manufacturer
PERIOD:
1 Year
INCENTIVE TYPE:
Channel: Cellphone sales staff and managers
NO OF PARTICIPANTS:
1000
Description:
Market share was low and product knowledge and advocacy required to drive sales in stores.
Objective:
To increase product knowledge, device sales, improve brand loyalty and reward for correct sales behaviour – sales staff and managers.
Solution:
Series of small, targeted sprints to drive particular device sales.Series of small, targeted sprints to drive particular device sales
Results:
Increase in sales month on month on targeted handsets.
