Global Mobile Handset Manufacturer
Channel: Cellphone sales staff and managers
NO OF PARTICIPANTS:
Market share was low and product knowledge and advocacy required to drive sales in stores.
To increase product knowledge, device sales, improve brand loyalty and reward for correct sales behaviour – sales staff and managers.
Series of small, targeted sprints to drive particular device sales.Series of small, targeted sprints to drive particular device sales
Increase in sales month on month on targeted handsets.