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Home >> Clients >> Motorola

Global Mobile Handset Manufacturer

CATEGORY:

Manufacturer

PERIOD:

1 Year

INCENTIVE TYPE:

Channel: Cellphone sales staff and managers

NO OF PARTICIPANTS:

1000

Description:

Market share was low and product knowledge and advocacy required to drive sales in stores.

Objective:

To increase product knowledge, device sales, improve brand loyalty and reward for correct sales behaviour – sales staff and managers.

Solution:

Series of small, targeted sprints to drive particular device sales.Series of small, targeted sprints to drive particular device sales

Results:

Increase in sales month on month on targeted handsets.