Japanese Automotive Manufacturer
2012 – Ongoing
Channel: Dealership Sales executives and managers
NO OF PARTICIPANTS:
Specific model within the product family needed to have additional sales spike over November – January to boost sales.
Dealership sales staff required to increase test drives and push sales..
An online claiming system for test drives and sales – verified against client data. Points awarded every two weeks and redeemed against an online catalogue. Heavy sprint activities implemented monthly or quarterly.
Programme extended from three month period due to 20% increase in sales over the period – and still running.