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Home >> Clients >> Nissan

Japanese Automotive Manufacturer

CATEGORY:

Manufacturer

PERIOD:

2012 – Ongoing

INCENTIVE TYPE:

Channel: Dealership Sales executives and managers

NO OF PARTICIPANTS:

350

Description:

Specific model within the product family needed to have additional sales spike over November – January to boost sales.

Objective:

Dealership sales staff required to increase test drives and push sales..

Solution:

An online claiming system for test drives and sales – verified against client data. Points awarded every two weeks and redeemed against an online catalogue. Heavy sprint activities implemented monthly or quarterly.

Results:

Programme extended from three month period due to 20% increase in sales over the period – and still running.