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SA Bond-Mortgage Originator

CATEGORY:

Bond-Mortgage

PERIOD:

1 Year

INCENTIVE TYPE:

Channel: Loyalty

NO OF PARTICIPANTS:

8000

Description:

A Loyalty programme aimed at motivating estate agents to get home buyers to get the client to source their bond through the originator.

Objective:

To increase market share and finance deals, increasing loyalty to the brand and rewarding for the consistent behaviour.

Solution:

An online system whereby the Estate Agent Principal is linked to their agents, and both earn points on different tiers, according to the value of the bond. Points only awarded on registration of the bond.

Results:

  • The programme was successful in changing behaviour, so much so that the
    competitor originators also introduced their own loyalty programmes to
    combat loss of market share
  • Increase of market share and maintain market share
  • Became the bond originator of choice